THE LINK | The Story

The Story

The LINK, an initiative that offers young women one-to-one mentoring opportunities and develops the UAE’s female talent was board at the 10th Annual CSR Summit held in Dubai. The co-founders had 1 month to develop a full business plan in order to pitch their venture  to an audience and jury of CSR, corporate and nonprofit practitioners. The LINK successfully beat other teams to win the award as most promising social initiative. The prize included a trip to London to meet with leading mentoring foundations and strategy consultancies to help The LINK kick-off its project. Initial Founders of The LINK were: Linda, Tarun, Rabya and Amel

The LINK kicks off!

In October 2013, The LINK successfully launched its first mentoring cohort with a diverse group of women. After receiving positive feedback from both mentees and mentors, The LINK increased its efforts by launching subsequent mentoring cohorts and by continuing to host regular LINK gatherings for its community.

The LINK is a joined initiative of Sustain Leadership and Linda Merieau who are passionate about helping women advance professionally in the UAE.


The LINK co-founders after winning the prize for the most promising social initiative at the CSR Summit in Dubai.